While the idea of AI writing content may seem like a pipe dream, it's quickly becoming a reality.
With the increasing demand for content marketing in virtually every industry, many brands have adopted AI content writing tools to help them get started.
With all the work involved in creating quality content, AI offers businesses an efficient and cost-effective alternative to time-consuming processes.
Moreover, the companies using AI for content writing have reported great success.
But the real question is can a business rely on an AI writing tool for a critical function like content marketing?
The purpose of this article is to provide a deeper understanding of the potential of AI writers. In addition, we will discuss their prospects and potential impact. So, let's get started!
What is an AI Writer?
AI writing is a process that employs artificial intelligence to assist in the creation of written content, as well as to improve the written content.
The written content can be anything from blog posts and articles to social media posts.
All you need to do is give the AI a prompt or some description for context, and then we let the AI do its magic.
The AI writers are designed to generate large amounts of content that sound professional and will not take away time from the owner or creator of a business. Nevertheless, there is controversy surrounding these AI-writers, as readers cannot tell whether a human or a computer program created that content.
While some people believe that AI algorithms generate content too efficiently, others question the quality of the generated content. In reality, these tools are changing the way content is published around the globe.
Can Artificial Intelligence Understand Human Language?
The easiest way to verify that artificial intelligence understands our language is to ask questions about topics you know it's familiar with.
A good example would be asking the AI about the weather or a current event. If it can deliver an accurate response, then we can presume that it understands at least some of the concepts of our language.
If the AI responds with an incoherent or illogical response, it may not have learned enough about the said topic.
So, now the question arises, how does the AI work, and how can we help it work better?
How Does AI Writing Work?
The Open AI language model, GPT3, is the key to the success of AI content writers. Simply put, a language model is an algorithm that attempts to predict the next word in a sentence based on the words before it.
A large language model works by breaking a sentence into words and assigning probabilities to each word. The result is a list of potential words which could occur in the sentence. We calculate the likelihood of each of these words occurring at a particular point in a sentence.
What comes out, in the end, is the final sentence based on the best placement of the words in that sentence.
As a result, many people wonder if artificial intelligence truly understands what they are writing about?
We can divide word prediction into two different styles to answer this question. The first is simple machine learning, and the second is deep learning.
The first kind of AI involves machine learning, especially taxonomic machine learning, which uses different dataset categories, such as animals, fruits, and vegetables. The machine learning algorithms learn the names of these categories and which items belong to them. For example, the algorithm may realize that the word 'apple' belongs to the category' fruits.' Although machine learning of this kind is easy and intuitive, it does not understand the meaning or the context of the words it writes.
On the other hand, deep learning trains algorithms to recognize words in context and understand their meaning. The algorithm may determine that 'apple' falls under the 'fruits' category, similar to an orange based on the text.
Language models can predict words in a sentence because they are trained to view the world from a text-based perspective. These language models use a considerable amount of ever-evolving data to generate content.
Now that you know about artificial intelligence, let's examine how it writes content for you.
When you provide your AI content generation software with the topic and keywords you want to target, it gathers data from millions of websites online. It then uses the knowledge of grammatical rules, sentence structure, and these other directives to create content for you based on your command of word limit, tone, format, etc.
Additionally, utilizing deep learning and natural language processing (NLP), the software copies the patterns of human brain function and ensures the written piece has a natural flow.
In a nutshell, the software utilizes algorithms to collect the data and then process and convert it for better presentation and a more enjoyable reading experience.
Next, we need to ask if the content generated by artificial intelligence is original.
Is the AI Generated Content Unique?
The content generated by an AI article writer can be 100% original, but most of it will be readable if it uses GPT-3 quality checks. Despite this, it still requires a human touch to make it more readable, coherent, and relevant.
Moreover, AI can provide massive time and money savings benefits.
Let's go one step further now that you better understand AI writing. How does AI fare against professional writers when generating unique content? Are AI writers capable of replacing professional writers completely?
Will AI Writing Software Replace Professional Writers?
In a nutshell, the simple answer is no. And there's a logical reason for it too.
Despite AI being capable of creating content by gathering information from all over the web, it cannot engage in empathy, creativity, or emotions. Therein lies the difference.
In contrast, humans have a unique talent for telling stories. The ability to create and understand expressions is at the core of our passion for speaking and listening to stories.
That is where the professionals take the cake.
Artificial intelligence can neither create nor understand expressions. There are several reasons for this, the main one being the inability to understand complex human emotions and thoughts. In the end, all AI can do is duplicate the data and do its best to process it for natural language flow.
Personalization is another key differentiating factor.
With experience, sometimes, you need to understand your topic well when creating content.
Consider a scenario where you write about your company's goals, needs, and brand. Understanding these elements will help you create tailored content for your audience. A machine, however, cannot compete with a professional writer in this area.
AI can certainly be used for scalability, but entirely relying on it could be detrimental to a company's long-term success.
So, how can you integrate AI writing tools with your work?
Instead of being scared that artificial intelligence may take over your job, use it to your advantage instead. Let the AI be your assistant if you're overwhelmed with work or facing writer's block. You can modify it to suit your needs and those of your readers. You have another writer at your disposal; use it to manage your work better.
So, now that you are aware of AI writers and how they work, how do you envision the future of content writing with AI tools integrated into it?
Future of AI Writing
AI writers have recently come into the picture. As you can see in the Google Trends image, things started gaining pace around mid-2021. With a lot of AI writing tools coming to the market around that time, serving the needs of its audience, you can witness where it all began.
Talking about the future, AI will play an increasingly important role in writing in the upcoming years. Having said that, it is unrealistic to expect AI writers to write like Shakespeare, Agatha Christie, or J. R. R. Tolkein.
The introduction of AI writing has revolutionized the way writers create content. It has made it possible for more people to write, share and view content online. AI writers have improved most of their writing to produce error-free, easy-to-read, and interesting content.
As AI content continues to grow, we can expect the following things to emerge concerning AI writers:
- Better quality content with fewer errors
- Quicker time to create content
- Content that is more detailed and personalized
- Content that is more ethical and environmentally friendly
Expect great things to happen.
AI writing is a powerful tool that can aid you in creating your content. To use it effectively, you must know how to use it.
Nowadays, brands are aware of the importance of good content. Quality is essential, but so is quantity, where AI writing tools excel.
One such exceptional AI writer that produces authentic long-form content is LongShot AI. When you use LongShot, you can save tonnes of time and money which you can use on other business functions. You can sign up for LongShot's free trial right now.