8 Tested Tips to Write Engaging Content that People Will Read

July 10, 2022

Does your blog bring you enough engagement? Are you getting the results in proportion to your efforts?

There is no doubt that content reigns supreme in online businesses. The key to having a successful website or blog is to create content that people are interested in reading.

But how do you ensure your content is engaging enough to hold someone's attention?

Well, to help you create engaging content, we've put together eight tips.

Here goes nothing.

1. Write In-Depth Content

When a user is seriously searching for something, they want a detailed solution, and writing in-depth content offers a solution. Though a small piece of content can provide a similar solution, offering a one-stop solution on the topic requires a time investment. The more in-depth and satisfying your articles are, the more engaged your readers will be. 

People looking for solutions to their problems will appreciate content answering all their questions. And why not? Browsing through several pages for a solution can be frustrating. 

A user's experience is spoiled when they can't find what they're looking for on a single page. Unfortunately, many bloggers don't provide the experience their users want.

Longer articles offer more benefits than shorter pieces. Some of these benefits are listed below:

  • In-depth content provides the reader with a more comprehensive understanding of the subject.
  • It tends to be more engaging.
  • It allows for a more complex argument or story.
  • It will enable you to cover a wide variety of sub-topics.

2. Format 

Clear formatting can help make your blog more engaging by making it easier to read. 

When readers can quickly scan your blog and find the information they're looking for, they're more likely to stick around and keep reading. They can focus on your content rather than be distracted by the page's colors, fonts, pop-ups, and other design elements.

Fixing the errors in the existing formatting makes your blog more readable and user-friendly. Additionally, clearing the formatting can help improve your blog's SEO, making it easier for search engines to index your content.

Here are some tips to help you get started when it comes to formatting:

  • Optimize your content for all devices, so their format doesn't change.
  • Use appropriate font colors to improve visibility.
  • Use headlines and subheadings to break up the text.
  • Have clear navigation on your blog. You can create a table of content for readers to navigate better.
  • Use bullet points and number listings in your blog.

3. Use Visuals

With so much competition for attention on the internet, it's essential to make your content stand out. People are more likely to remember information presented with a relevant image.

Use visuals to engage your audience with different colors, shapes, and images to capture attention and interest. 

Adding these elements to your blog can entice your readers to stay around. In addition, visuals can help to break up large blocks of text and make your blog more visually appealing and engaging. 

Visuals also help convey a message or story that might be difficult to communicate with just text.

According to Hubspot research, using colored visuals can increase people's willingness to read a piece of content by up to 80%.

Here are some tips to make your blog more visually appealing:

  • Optimize images for better load time.
  • Add alt text for better indexing.
  • Always use copyright-free images in your blog. You can use websites like pexels.com and pixabay.com to get copyright-free images.
  • Use tools like Canva to create quality images.

4. Hook Readers With Interesting Title & Intro

Hook your readers immediately; you must start with an interesting title and introduction. 

Your title should be eye-catching and make the reader want to know more. 

Below are some headline tips for writing a catchy and SEO-friendly title:

  • It should be unique and describe exactly what the blog is about.
  • It should have your primary keyword as early as possible.
  • It should have a number to tell users how long it is.
  • Can have an authoritative name present to improve CTR.

An AI blog title generator makes it easier for writers to develop catchy headlines or titles for their articles. 

The blog intro should briefly overview the article and why the reader should care. 

Starting your introduction with a question can be more hooky to your readers in the very first place. It's important to write an intro that grabs your reader's attention and gives them enough information to decide whether or not they want to read more.

headline intro generator helps you create a blog's perfect intro, which blends seamlessly with the body of the content.

5. Keep it Brief

"Keep it brief and to the point." 

It's an overused phrase, but it holds true to its meaning. 

Being a good writer means thinking like a reader. Longer paragraphs are a recipe for readers losing attention. 

There is no set rule for how long a paragraph should be. However, shorter paragraphs are generally easier to read and understand than longer ones. It allows the reader to take a break more often, and each paragraph section is less likely to become confusing. 

When writing shorter paragraphs, focus on one main idea or point per paragraph. Write in simple and easy-to-understand language. You can keep the language tone informal, as if speaking to the reader. 

6. Use Storytelling To Your Advantage

Storytelling is one of the oldest forms of communication. It's a way to share experiences, ideas, and culture, making your audience read and remember your content for a long time. 

Storytelling can be a powerful tool for engagement, whether you're trying to engage with your audience, customers, employees, or other stakeholders. 

Storytelling is a powerful way to take your reader to places. When done well, storytelling can create an emotional connection that can lead to positive action. But what makes a good story? 

Below are a few storytelling tips you can use to engage your audience:

  • Try to include some personal elements in your story.
  • Visualize your story with images and graphics.
  • Use imagery phrases that create an image in the readers' minds. For instance, if you want to tell someone to understand your condition, instead of saying, "try to understand my condition," you could say, "put yourself in my shoes."

7. Make It Actionable

Without action, no engagement happens; without engagement, your blog dies a slow death.

As a writer, you must communicate to the readers to take action. An action may be adding a comment, sharing your content, following you on social media, signing up for an email newsletter, joining a community, etc.

The best way to make your readers take action is to provide value to them. There are a few things you can do to make readers take action:

  • Send them a weekly newsletter.
  • Give them a shout-out on social media if they share your content.
  • Answer if they comment on their questions.
  • Interact with your readers and prompt them to join your community.

8. Summarise Your Content

After writing an in-depth content piece, you must drop a brief summary describing the article. 

Summarising your article is important for several reasons. These include:

  • It allows you to condense a lot of information into a shorter, more manageable format. 

  • It can help you better understand the article's main points and how they fit together. 

  • Summarising can help you easily remember the article's key points.

You can generate an informative and to-the-point summary of your blog using an AI content conclusion generator. It reads through your content and identifies the main points before concluding.

You can also generate a content summary for distribution on various social platforms.


Writing that engages your readers is key to standing out from the competition. A good content writer understands the readers' needs and thinks from their perspective.

If you want to write content that engages your readers, you need to understand the needs of your audience. Once you know your audience's needs, you can start thinking about how to engage them. 

Writing engaging can be both challenging and exciting. It's a journey; the more you write, the better it gets. 

We looked at 8 ways you can generate engaging content. So, what are you waiting for? Begin experimenting.