Content Marketing Success: 14 Blog Types

May 18, 2022

14 Different Types of Blog Posts For Your Content Marketing Success

Are you a content marketer?

If so, you know that creating high-quality, engaging content is essential to your success.

But what type of content should you create?

Many different types of blog posts can be effective for content marketing.

This article will share fourteen different types of blog posts that you can use to achieve content marketing success.

1. Listicle

A listicle blog is a blog that consists of a list of items. The items can be anything but are usually related to a common theme. Listicle blogs are popular because they are easy to read and often provide valuable information.

Listicle blogs are a great way to get information in an easily digestible format. They're also great for SEO since they tend to be highly shareable.

Some examples of listicles include:

9 Beginner-Friendly Tips to Write Like a Pro in 2022

8 Effective Ways to Research a Topic Before Writing a Blog

25 Tips To Growing Your Blog Quickly in 2022

2. How-To Articles

How-to articles are a type of article that provides step-by-step instructions on how to do something. They are usually written clearly and concisely so that readers can easily follow the steps.

According to a recent study, how-to articles are more likely to get queries answered, making them more shareable.

Example: How to Write a Blog using LongShot's Blog Wizard?

3. Case Study

A case study is an in-depth analysis of a real-life situation or event, typically involving multiple variables and providing insights that you can apply to similar situations. This situation could be based on a successful business, customer success, etc.

Case studies are an essential tool in business research. They provide a holistic view of a problem or issue and can be used to generate new hypotheses or test existing theories. So, whether you're a small business or a large enterprise, a case study can be valuable to tell your story and build trust with potential customers.

Example: How Artificial Intelligence (AI) is Used by 20th Century Studios, Epiq, PureTech Global, FintechOS, and WildTrack: Case Studies

4. Pillar Content

A content pillar is a blog post that covers a specific topic in-depth. It is designed to be a comprehensive resource on that topic and act as a "pillar" of content around which other related blog posts can be written.

Pillar content is often used as a foundation for other, shorter pieces of content and can help SEO efforts by providing a foundation of keyword-rich content.

Content pillars help to focus and organize your content marketing efforts. By identifying the main topics you want to cover, you can ensure that your content is relevant and useful to your target audience.

Example: What are AI Writers and How Do They Work?

5. Comparison

A comparison blog post is a blog post that compares two or more things. It could be two or more products, people, ideas, etc.

A comparison blog post typically includes an introduction, a comparison of the two things being compared, and a conclusion.

People read comparison blog posts to learn about the products before making a purchase decision. By reading about the pros and cons of each product and how they compare to each other, people can make an informed decision about which product is right for them.

Additionally, people may read comparison posts for entertainment value, see which product the author recommends, or find out about new products on the market.

Example: Comparison: Jasper AI vs. LongShot AI

6. Review

Blog posts that provide a review of something are called "review blog posts. " These types of posts can be helpful to readers who are considering a purchase or trying to decide on something.

A review blog post typically includes the reviewer's opinion and information about the item being reviewed. It could be a product, service, book, movie, or anything else.

Review blog posts can be positive or negative and are usually based on the author's first-hand experience with the product.

7. Interview

Interview posts are a great way to get new readers interested in your blog and learn more about a specific topic.

But what exactly is an interview blog post? It's a post that features an interview with someone. Without a doubt, it's one of the easiest ways to create a blog post as you don't have to do anything.

The discussion can be about anything, from their work to hobbies and thoughts on the world. The interviewee answers questions that the interviewer asks, and the interviewer posts transcription on their blog.

The interviewed person can be anyone from a celebrity to a thought leader.

8. Event Summary

An event summary blog post summarises an event that you attended. It can be anything from a seminar to a webinar or even a workshop.

This blog post aims to provide a brief overview of the event for those who could not attend. It's a way to share your thoughts and experiences with others regarding the key takeaways from the event.

9. Guest Blogging

Over the past decade, guest blogging has become an increasingly popular way for authors to promote their work and build their online presence. It's a powerful tool for building relationships and generating traffic.

Guest blogging allows authors to reach new audiences by writing articles for other blogs in their field or niche. Additionally, it can help build an author's credibility and authority within their industry.

10. Myths and Facts

With the proliferation of fake news and alternative facts, it's more important than ever to be able to identify and debunk myths.

Writing articles that dispel myths can help you get attention and engagement. People are always interested in learning the truth behind popular beliefs. If you can provide insightful and well-researched information, you'll be able to capture their attention and earn their trust.

11. Survey and Stats

When it comes to an understanding of the world around us, surveys and statistics play an important role. They help us see patterns and trends in everything from our personal lives to global affairs.

Survey and stats type blogs share survey reports done in the industry and its stats. They might discuss what the surveys say about certain topics, or they might analyze the data to find trends.

Example: 31 Amazing AI Statistics (2022): The Stunning Growth of Artificial Intelligence

12. Round-Up Posts

Round-up blog posts are a popular way to summarize a week or month of content on a given topic. They usually include a summary of each article or post and a link to the source.

Round-up posts can be a great way to catch up on the latest news or information on a topic you're interested in without wading through many individual articles.

13. Checklists

A checklist post is a blog post that includes a list of items, tips, or resources on a particular topic.

Checklist posts are a great way to provide your readers with valuable information in an easy-to-digest format. By creating a checklist post, you can help your readers stay organized and informed.

Example: The Ultimate Blog SEO Checklist

14. Industry News

Industry news blogs are a source of information for people who want to stay up-to-date on current events affecting their industry.

These blogs provide news and analysis on the latest happenings, often focusing on how these events will impact businesses and consumers. Industry news blogs can be a valuable resource for keeping abreast of the latest developments in your field.


Content marketing is not about selling; it’s about providing valuable information that helps your target audience make informed decisions about your product or service.

There are many different types of content that can be found in blogs, ranging from personal thoughts and experiences to more informative articles. Depending on your goal, each type of content has its own advantages and disadvantages. So be sure to choose the right one for your needs!