Content Writing vs Copywriting: How are they different?

October 11, 2022

Content Writing vs Copywriting

In a world where content is king, it's essential to understand the difference between copywriting and content writing. After all, they are two very different types of writing! 

Most people use the terms copywriting and content writing interchangeably. 

While there are some similarities between the two, they are pretty different.

Copywriting and content writing are two different types of writing, each with its distinct purpose. 

Copywriting is all about persuasion and is used to sell products or services. Content writing, on the other hand, is about providing information and is often used in the context of marketing or advertising.

While both types of writing can be used for similar purposes, they are distinct in style and approach.

Here's a closer look at copywriting and content writing to understand the similarities and differences between the two.

What is Content Writing? 

Content writing is a form of online writing that focuses on providing information to readers. It's meant to educate or inform the reader. 

Content writing can take many forms, including 

  • Blogs
  • Website content
  • Press Releases
  • Email newsletters
  • White papers
  • Books
  • Podcasts
  • E-books
  • Social media posts

Content writing is about creating informative and exciting content that doesn't necessarily try to sell anything. You can use it to build relationships and engage with potential customers, but it doesn't always have a specific goal.

Good content writing is clear, concise, and engaging. It provides value to the reader and helps them understand a topic better. But excellent content writing is also SEO-friendly, which includes keywords that will help your website rank higher on search engine results pages.

There is no one formula for success when it comes to content writing. However, there are a few things that all great pieces of content have in common. 

  • Start with a strong headline that grabs the reader's attention. 
  • Ensure your content is well-written and free of errors. 
  • Your content should be informative and provide value to the reader.
  • Ensure the content is SEO-friendly, which means they include keywords that will help your website rank higher on search engine results pages.

Content writers may work in various industries, including advertising, marketing, or public relations. They may also be freelance writers working on a contract basis for different companies.

Responsibilities of a Content Writer

A content writer's typical work tasks are as follows:

  • Creating compelling headlines to attract readers.

  • Conducting industry-related research to develop content.

  • Editing and proofreading text to increase content readability.

  • Conducting keyword research and implementing SEO strategies to increase online traffic to the company's website.

  • Project completion within specified timelines.

Skills Required for Content Writing

Here are some necessary skills that are required to be a content writer:

  • Good understanding of SEO: Content writers use SEO and keywords to bring consumers to a business's website to increase traffic.

  • Research skills: Content writers undertake research from various sources to back up their assertions and facts while creating helpful content.

  • Headline creation: Content writers create compelling titles that entice people to read their articles to attract readers.

What is Copywriting? 

Copywriting is the art and science of persuasion. It's the ability to write words that get people to take the desired action, whether buying a product, signing up for a service, or taking another action.

Some forms of copywriting include:

  • Email marketing campaigns
  • Landing pages
  • Sales letters
  • Video scripts
  • Direct mail letters
  • Catalogs
  • Social media
  • Slogans and taglines

A good copywriter understands what motivates people and can tap into those emotions to create a message that resonates. They also know how to craft a compelling call to action that encourages people to take the desired action.

Copywriting is critical for any marketer or business owner who wants to create more sales and conversions.

If you're you're not a natural persuader, don't worry. Copywriting is a learnable skill. 

With some practice, you can develop the ability to write compelling copy that drives results.

Responsibilities of a Copywriter

A copywriter's typical work responsibilities include the following:

  • Writing a persuasive copy in the brand's voice and style.

  • Working on marketing initiatives with the public relations team and other specialists.

  • Edit and proofread the copy to guarantee accuracy.

  • Consulting with the stakeholders to assess their content demands and requirements.

Skills Required for Copywriting

Here are some must-have skills to become a good copywriter:

  • Experience in writing content for various niches: Copywriters work in multiple industries, so prior writing expertise in niches such as healthcare or technology is advantageous in terms of perspectives.

  • Empathy: Copywriters are empathetic in their writing to make their readers feel good and attract consumers.

  • Team player: Since copywriters work closely with marketing teams, being a team player and working well with others is fruitful.

Copywriting vs. Content Writing: What's the Difference?

Reading this far, you've probably figured out what these two occupations are for and how they vary from one another. While copywriters and content writers might create content for the same brands, they do it for different purposes.

Let's go through the main elements you should remember while writing for either purpose. 

The following are some differences between content writing vs. copywriting:

Goals: Copywriting vs. Content Writing 

Copywriting aims to get the reader or viewer to do or buy something you want them to do or buy. You want people to do what you want them to do. 

So, what are you going to tell them? What is your message about? How are you going to get them to take action on your behalf? 

Copywriting is about those things, the messages, and the customer's journey.

Content writing aims to provide readers with valuable and relevant information to help them make better decisions. 

Content must be based on research and industry studies to be useful and relevant. It must also be well-written and easy to read. 

Readers will appreciate informative, helpful, and or entertaining content. 

High-quality content helps to build trust and respect between readers and brands. 

You can also use it to build brand awareness and attract new customers.

Length: Copywriting vs. Content Writing

The length of a marketing copy varies substantially depending on the content you create.

A copywriter creates short-form content such as taglines, sales copy, product descriptions, and social media captions, among other things. 

Typically, you can find a marketing copy around 300-500 words long.

Since people's attention spans are shortening, copywriting must be to the point, snappy, and actionable to get rapid results.

The length of content writing depends on the content's topic, audience, and purpose. For example, an article about a new product would have to be longer than an article about a popular movie if the product is more technical. Likewise, an article about a new service that is intended for a specific audience would need to be shorter than an article about a popular movie that is more general. 

A content writer typically creates long-form content in articles, blog posts, whitepapers, e-books, case studies, website content, etc. Each of them needs extensive research to convey the information adequately.

The best rule of thumb is to keep your content to a minimum of 700 words unless it's a highly technical topic, where you can look at 3000 words or more. This will help ensure that your content is easily readable and covers all necessary information. 

Longer articles can help provide more detail or background information, but they should not be the primary focus of your content.

Intent: Copywriting vs. Content Writing

Copywriting aims to elicit an emotional reaction from the reader to thrill and encourage them to purchase a brand's products or services. 

A well-written copy is difficult to overlook. In other words, it draws and keeps people's attention.

Content writing aims to inform and educate the reader on a particular topic, whether it's about the brand itself, a technology, an idea, a concept, or anything needing an explanation. 

The more complicated the topic, the more information is necessary.

Writing Tone: Copywriting vs. Content Writing

Copywriting employs a constant tone. 

It's conversational, straightforward, and jargon-free to appeal to the broadest possible audience. This is because copywriting is used to instill a feeling of urgency in the reader's mind, motivating the reader to take rapid action, such as purchasing a product.

In contrast, several tones are used in content writing depending on the audience for whom you are writing. 

For example, a lifestyle blog should have a more conversational and layman's tone. However, depending on the intricacy of the topic, the tone of business whitepapers is professional and may include jargon.

Skill Required: Copywriting vs. Content Writing

The most fundamental skill for pursuing copywriting is to be a creative thinker. This will help you develop novel strategies to market companies and products. 

Storytelling skills are required to produce tales that profoundly impact people. Social media expertise is also essential since it is a necessary aspect of marketing. Ultimately, copywriting is about conveying more with less.

On the hand, content writing involves you developing skills focusing on fast typing, research skills, experience with CMSs, an extensive vocabulary, robust writing tools, and SEO understanding are all required for content writing.

How can AI Writers Help Content Writers and Copywriters?

AI writing tools can be valuable for both content writers and copywriters. 

Content Writers

As a content writer, you may wonder how AI writing tools can help you. After all, content writing is all about creativity, right?


While creativity is essential, it's not the only factor in creating great content. In fact, many of the best content writers are also great at using data and analytics to inform their writing.

And that's where AI writing tools come in.

AI writing tools can help content writers in many ways, from performing research to generating ideas to editing and optimizing content. Here's a closer look at how AI writing tools can help content writers:

Research: AI writing tools can help content writers by performing research on their behalf. For example, if you're writing about a specific topic, an AI writing tool can help you find relevant data and information to include in your article.

Idea Generation: AI writing tools can also help content writers generate ideas for their writing. If you're struggling to develop ideas for your next article, an AI writing tool can help you by generating ideas based on the data it finds.

Editing and Optimization: After you've written your article, an AI writing tool can help you edit and optimize it for clarity, conciseness, and readability. In addition, AI writing tools can also help you ensure that your content is free of grammatical errors and typos.

Content Curation: AI writing tools can help you curate content from various sources. This can help you save time and use high-quality content in your articles. 

Content Management: AI writing tools can also help you manage your content by organizing it into categories and tags, setting up a publishing schedule, and creating a content calendar.

Content Promotion: After you've published your content, AI writing tools can help you promote it to your target audience. AI writing tools can also help you generate leads and sales from your content.

As you can see, AI writing tools can be valuable for content writers. If you want to improve your content writing, consider using an AI writing tool.


As a copywriter, you always look for ways to improve your craft. And that's where AI writing tools can help you become better.

For one, they can help you write more efficiently. By providing you with real-time feedback, AI writing tools can help you identify and correct errors as you make them, so you don't have to waste time going back and editing your work later. 

In addition, AI writing tools can analyze a text and suggest ways to improve it, making it more sales-oriented and creative. For example, they can suggest adding emotions or strong language to make the copy more persuasive. They can also rearrange sentences and paragraphs to make the overall structure more practical. 

Finally, AI writing tools can help you save time. By doing the heavy lifting for you in terms of proofreading and editing, AI writing tools can free up your time so you can focus on the creative aspects of writing. 

In short, AI writing tools can be an excellent asset for any copywriter who wants to produce better-quality content.

Sure, you could spend hours laboring over your latest piece of writing, trying to develop the perfect turn of phrase or the most compelling call to action. 

But why bother when you can let LongShot AI do all the heavy lifting for you? 

LongShot AI can help you create it in just a few seconds, no matter what kind of content you're looking for. 

And because it's powered by GPT-3 technology, it's constantly learning and improving, so you can be sure that your content will be of the highest quality. 

So why wait? See how easy it is to create great content with LongShot!


As we have seen, copywriting and content writing are two distinct genres, each with its unique purpose and style. 

If you're interested in becoming a better writer, it's essential to understand the difference between these two types of writing.

Copywriting is focused on persuasion and selling, while content writing is focused on providing information and education. Both skills require excellent writing ability and an understanding of the target audience.

To become a better marketer, you should explore tools to help you achieve your goals. 

One tool is LongShot, which enables you to generate helpful content for your audience and marketing copies (with different frameworks, like AIDAPASBAB, etc.) that sell for themselves.