11 Useful Ways to Evaluate Your Blog Performance in 2023

October 8, 2022

Ways to Evaluate Your Blog Performance in 2022

Blogging can be a lot of fun, but it’s also a lot of work. You pour your heart and soul into your blog posts, share them with the world, and hope for the best.

It’s no secret that blogs are essential for businesses — they help attract and engage customers, establish your company as a thought leader, and drive traffic to your website.

But how do you know if your blog is performing well?

How can you measure its success?

And what should you do if it’s not doing as well as you hoped?

Here are a few tips to help you evaluate your blog’s performance.

Tips To Evaluate Blog Performance

1. Check where your traffic is coming from

If you're looking to evaluate the performance of your blog, it's essential to check where your traffic is coming from. This will give you a good idea of which channels drive the most traffic to your site and which ones you may need to focus on more.

For example, if you see a lot of your traffic coming from social media, you'll know you need to focus on promoting your blog on those platforms. 

Two key metrics to lookout for are page views and unique visitors.

Page views refer to the total number of times a page on your blog has been viewed.

Unique visitors refer to the number of individual people who have visited your blog.

Tracking these metrics can give you an idea of how popular your blog is and how much traffic it receives.

2. Analyze Social Media Metrics

Social media is a great way to promote your blog posts and reach new readers. But it’s also essential to track your social media metrics to see how well your content is performing.

Take a look at the number of social media shares for each blog post. Which ones are being shared the most?

You can also track the number of comments and likes on each post. This data will give you an idea of which content resonates with your audience and which isn’t.

3. Monitor Comments and Feedback

Another way to gauge your blog’s performance is to look at the comments and feedback you’re getting from readers.

Are people commenting on your posts?

What are they saying?

Are they asking questions or sharing their own experiences?

This feedback can help you understand what your audience is looking for and where you need to improve.

4. Keep an eye on SEO Metrics

If you want your blog to be successful, you need to optimize it for search engines.

Track your SEO metrics to see how well your site ranks in search results.

Which keywords are you ranking for? How much traffic are you getting from organic search?

Once you know what keywords people are using, you can adjust your blog accordingly and optimize it for those terms. This can give you an idea of what topics are most popular with your audience and whether or not your blog is being found by people interested in what you have to say.

In addition, this data will help you identify areas where you need to improve your SEO and find more readers for your blog.

5. Sales and Leads

If you’re using your blog to generate leads or sales, you need to track your progress.

How many leads or sales have you generated from your blog?

Which posts are performing the best?

This data will help you identify areas where you need to improve your blog’s performance.

6. Compare Your Stats to Other Blogs in Your Niche

Once you’ve gathered all of this data, it’s time to look at the big picture.

How does your blog stack up against other blogs in your niche?

Are you getting more traffic than them?

Are you generating more leads or sales?

You can use this data to benchmark your progress and set goals for improvement.

If you find that your blog isn’t performing as well as you’d like, don’t despair. There are always ways to improve. Use the tips above to identify areas where you need to make changes, and then start working on a plan to improve your blog’s performance.

7. See what Content is most Popular

The most popular content on your website can give you valuable insights into what your readers are interested in and how well your blog performs.

By evaluating how well some content pieces perform on your website, you can adjust your content strategy to engage your audience better and improve your blog's overall performance. This will help ensure that your blog provides value to its audience and drives business results.

8. Check your Blog's Internal Linking

Internal linking does affect your blog's performance.

A well-linked blog will have a higher number of page views and a lower bounce rate, as users can easily navigate different pieces of content.

There are a few different ways to do this. One is to use a tool like Screaming Frog, which will give you a list of all the links on your site. Another way is to manually go through and check each link to ensure it's working properly.

If you find that there are a lot of broken links or that the links aren't effective, then you can make changes to improve your blog.

9. Check your Blog's Bounce Rate

The bounce rate is the percentage of visitors who leave your site after only viewing one page. 

A high bounce rate may indicate that your blog content is not engaging your readers or that your blog is not easily accessible. 

You can check your bounce rate in Google Analytics.

To evaluate your blog's performance, compare your bounce rate to your blog's average traffic and engagement metrics. If your bounce rate is significantly higher than your average, it may be time to re-evaluate your blog content and design.

10. Try A/B Testing on Different Blog Elements

If you're not happy with the performance of your blog, try A/B testing to see if you can improve it. 

A/B testing is a way of comparing two versions of something to see which one is better. For instance, you could test two different headlines to see which one gets more clicks. Or, you could test two different blog layouts to see which one encourages people to stay on your site longer. 

There are several free and paid A/B testing tools available online. Once you've selected a tool, simply create two versions of your blog (Version A and Version B) and start testing. After a week, check your results to see which version performed better. If Version B outperformed Version A, then make that your new default.

11. Time Spent On Page

Checking how much time people spend on your site is an excellent way to evaluate your blog's performance. If people spend a lot of time on your site, it means they find your content exciting and engaging.

On the other hand, if people leave your site quickly, it could mean that your content isn't relevant to them or that it's not well-written.

There are a few ways to check this. One is to use Google Analytics. Go to the 'Behavior' tab and select 'Site Content.' From there, you can see the average time spent on a page.

Another way to check is to use a heatmap tool like Hotjar. This will show you where people click and how long they spend on each page.

What Should You do if Your Blogs Are not Performing Well?

If your blogs aren’t performing as well you’d like, you can do a few things to improve the situation.

First, take a look at your content and make sure that it is high-quality and relevant to your audience. If you’re writing about topics that no one cares about, it’s no wonder your blog isn’t doing well!

Also, make sure that your blog posts are interesting and engaging. No one wants to read a boring blog post, so make sure yours are genuinely worth reading. Leverage the powers of AI writing assistants such as LongShot AI to generate long-form high quality in a few seconds!

Finally, promote your blog content through social media and other channels. If no one knows your blog exists, it’s improbable that they’ll stumble across it and start reading. You can give your blog the best chance of success by taking these steps.

7 Best Tools to Analyze Your Blog’s Performance

To be a successful blogger, it’s no secret that you need to track your blog’s performance. But with all of the different tools and metrics out there, it can be hard to know which ones to use.

This section will explore some of the best tools to help you analyze your blog’s traffic, engagement, and ROI. So read on to learn more!

1. Google Analytics

If you’re not using Google Analytics, now is the time to start. This free tool can help you track your blog traffic and see how visitors find your site.

Once you’ve set up Analytics, take a look at your traffic over the past month.

How many visitors are coming to your site? Where are they coming from? What pages are they looking at?

This data will give you a good overview of your blog’s performance and help you identify any areas that need improvement.

2. BuzzSumo

BuzzSumo is another excellent tool for tracking your blog’s performance. Just enter your blog’s URL, and it will show you the most popular posts and the number of social media shares each post has received.

3. Alexa Rank

Alexa Rank is a metric that measures how popular a website is. The lower your Alexa Rank, the more popular your site is. You can use Alexa Rank to benchmark your blog’s popularity against other sites in your niche.

4. Rank Ranger

Rank Ranger is similar to Alexa Rank, but it also measures the number of unique visitors a site gets. This metric can help gauge your blog’s overall popularity.

5. Google Search Console

Google Search Console is a free tool that helps you track your website's organic traffic. This is valuable information because it can help you understand your website's performance in search engines.

Additionally, this data can help you identify potential problems to fix them and improve your website's ranking. Just create an account and add your blog to get started.

6. Bing Webmaster Tools

Bing Webmaster Tools is a free tool from Microsoft that allows you to track your blog’s performance in Bing search results. Just create an account and add your blog to get started.

7. Social Mention

Social Mention is a free tool that allows you to track what people say about your blog on social media. Just enter your blog’s URL, and it will show you the latest mentions and the sentiment (positive, negative, or neutral).

These are just a few of the best tools to track your blog’s performance. By using these tools, you can better understand how your blog is doing and what steps you need to take to improve its performance.


There are several ways to evaluate your blog’s performance. Google Analytics is a great place to start.

But you should also track your social media metrics, comments and feedback, SEO metrics, email subscribers, and sales and leads.

And don’t forget to take a look at your overall blog engagement. This data will help you identify areas where you need to improve.

Do you have any other tips for evaluating your blog’s performance? Share them in the comments below!