26 Reasons Why Your Blog Isn't Doing Well - How to Improve?

April 19, 2024

Reasons Why Your Blog Isn’t Doing Well — And What to Do About It

If you’re like most bloggers, you probably dream of one day making a full-time income from your blog.

But if your blog isn’t doing well, that dream may feel far away. Don’t worry — you’re not alone!

A lot of bloggers face the same struggles when it comes to their blog’s success. In this blog post, we will discuss 26 reasons why your blog may not be doing well — and what you can do about it!

Why Your Blog Posts Aren’t Performing Well?

If you do not see the results you want with your blog, it may be time to take a step back and analyze what you could be doing better. Here are 26 common reasons why blogs don’t do well — and what you can do to change that!

1. Your Blog doesn’t have a Focus

One of the most common reasons blogs don’t succeed is their lack of focus. When it comes to blogging, choosing a niche or topic you’re passionate about is crucial.

This way, you’ll be more likely to stick with it and produce high-quality content. Once you’ve found your focus, make sure to stick with it! Consistency is key when it comes to blogging.

2. Your Content isn’t Engaging

Your content may be another reason why your blog isn’t doing well. If your content is dull or unengaging, readers will likely lose interest quickly. To keep readers hooked, try to make your content more exciting and interactive.

For example, you could include more personal stories, use images or videos, or ask questions at the end of each post.

3. You’re Not Promoting Your Posts Enough

You’re Not Promoting Your Blog Posts Properly

Even if you have great content, it won’t matter if no one is reading it. That’s why promotion of your blogs is so important!

Make sure to share each new post on social media and other platforms. You can also reach out to bloggers in your niche and see if they’re interested in featuring your content on their site.

4. You Don’t Have an Email List

An email list is a great way to connect with your readers and promote your content. If you don’t have an email list, now is the time to start building one!

There are a few different ways you can go about this. You could offer a freebie in exchange for people’s emails or simply ask people to sign up for your newsletter. Once you have a decent size list, make sure to send out regular updates and promote your latest posts.

5. Your Site isn’t User-Friendly

If your blog is hard to navigate or doesn’t look professional, readers are likely to click away quickly. That’s why it’s essential to have a well-designed site that is easy to use.

If you’re unsure where to start, plenty of templates and themes are available online. You can also hire a web designer to create a custom site for you.

6. You Don’t Have Any Guest Posts

Guest posts can be a great way to get your name out there and attract new readers to your blog. If you don’t have any guest posts yet, try reaching out to other bloggers in your niche and see if they’re interested in writing a post for your site. In exchange, you could also offer to write a post for their blog.

7. You Don’t Interact with Other Bloggers

Interacting with other bloggers is a great way to build relationships and grow your blog. There are a few different ways you can do this. One option is to leave comments on other blogs.

Another is participating in Twitter chats or Facebook groups related to your niche. And lastly, you could attend blogging conferences or meetups in your area.

8. You’re Not Analyzing Your Data

Analyzing Blog Data
Analyzing Blog Data

If you want to improve your blog, it’s crucial to analyze your data regularly. This includes things like your page views, social media stats, and email list growth.

By looking at these numbers, you’ll be able to see what’s working and what’s not. From there, you can make changes to your blog accordingly.

9. You’re Not Having Fun

If you’re not enjoying yourself, it’s likely that your readers won’t either. So if you find that you’re struggling to keep up with your blog, take a step back and ask yourself if this is something you really want to do.

If the answer is no, it might be time to consider something else. But if you are passionate about blogging, then don’t give up! Stick with it, and eventually, you’ll see the success you deserve.

10. You’re Not Utilizing The Powers of SEO

You’re Not Leveraging The Powers of SEO in Your Blogs

SEO, or search engine optimization, is a great way to make sure as many people are seeing your blog posts as possible. There are a few different ways you can optimize your blog for SEO. This includes things like using keywords throughout your content, optimizing your images, and creating backlinks.

If you’re unsure where to start, plenty of resources are available online. Just do some research, and you’ll be on your way to better SEO in no time!

In the era of AI, you also have plenty of tools which can help you rank higher on the search results without you being an SEO expert.

One such tool is LongShot AI which does not just generate high quality blogs but also provides it's Semantic SEO score and opportunities to improve. One can improve their content in just a click using this feature.

Check out this 1-min video to understand how it works.

11. Absence of a Content Strategy

If you don’t have a content strategy, it’s likely that your blog posts are all over the place. That’s why it’s essential to sit down and plan out what you want to write about before you start publishing anything.

Decide on a schedule for your posts and stick to it. You should also have some sort of system for organizing your ideas so you can easily find them when it’s time to write. And lastly, make sure you’re creating content that is valuable and interesting to your readers.

12. You’re Writing Content That is Out of Your Niche

When you first start a blog, it’s easy to want to write about everything under the sun. But eventually, you need to narrow your focus and find your niche. Once you’ve done that, stick to writing about topics that fall within that niche. Otherwise, you risk confusing your readers and losing their attention.

13. You’re not posting content regularly

If you’re not posting content regularly, your readers will likely forget about your blog. That’s why it’s essential to be consistent with your postings. Decide on a schedule and stick to it.

Whether you publish a new post once a week or once a day, make sure you’re doing it at the same time each time so your readers know when to expect new content.

If you struggle to maintain a consistent blog posting schedule, you must invest in a good AI content writing assistant such as LongShot AI.

14. You're Not Using the Right Keywords

Keywords are the words and phrases people use to search for information on the internet. 

Using the right keywords implies writing content based on the user's search queries. It is essentially what makes your content searchable. And if you're not using the right keywords, your blog won't appear in search results.

So, if your blog isn't doing as well as you'd like, it might be because you're not using the right keywords. 

Keyword Optimization
Keyword Optimization

You can do a few things to fix this, like researching keywords people use to find blogs like yours. You can use tools like Semrush, Google Keyword Planner, etc. 

Once you know which keywords to use, use them in your blog posts, titles, and tags to optimize the content on the page for searchability. This will help your blog appear in search results and get more traffic.

15. You're not Promoting your Content

Content creation is one thing, but distribution is another game and, mind you, quite significant.

Content distribution is how you get your content seen by potential readers, and it's important to consider if you want your blog to be successful.

You need to make sure that you're promoting your blog on social media and other channels.

Consider where your potential readers are and how you can reach them. Create content worthy of being shared, and promote it through the channels that will reach the most people.

You can see the results you want from your blog with a little effort.

16. You're Not Using Visuals

A creative workspace with a blogger adding visuals to a blog post. The blogger is seated at a modern desk surrounded by multiple screens displaying colorful images and infographics. The office is bright and artistically decorated, with a mood board, camera equipment, and graphic design software visible. This scene highlights the importance of visuals in enhancing blog content.
Use of Visuals

If you're blogging without relevant visuals, you're missing out on a critical opportunity to engage your audience. 

Humans are visual creatures, and adding images and videos to your blog posts can help capture and hold their attention.

But don't just add any old image - make sure it's relevant to the topic of your post and that it adds value. Otherwise, you're just wasting space. 

In addition to engaging your readers, visuals can also help boost your bid of content doing well on SERP. Search engines favor websites rich in visuals, so adding images, videos, and infographics to your blog can give you a leg up on the competition. 

17. You're Not Using Headings

Breaking up your blog into small sections using headings makes it easier for readers to find the information they're looking for and makes your blog more visually appealing.

Headings also help improve your SEO, leading to more traffic and better results. You can give any Header tags (H tags) between H2 and H6 (H1 is reserved for the title). For instance, the heading for this point is given an H3 tag, and the topic of the section, 'Why Your Blog Posts Aren't Performing Well?' gets an H2 tag. 

Also, you got to maintain hierarchy when giving out these tags.

So, if you want to improve your blog's performance, start by adding some headings!

18. Your Blogs are Hard to Read

Readability is an important parameter for improving user experience. If your content is hard to read, chances are your readers will move on to another blog that is easier to read. But the good thing is that many tools can help you improve content readability.

Another way to improve readability is by adding lists. 

Lists are an effective way to organize information and make it easy for readers to digest. To make your blog more successful, start using lists to organize your information and make it more readable.

19. You're Not Using the Call to Actions

A call to action is a statement or phrase that encourages readers to take a specific action, such as "click here to learn more" or "sign up for our newsletter. "

It's essential for driving readers to take action, whether it's subscribing to your blog, following you on social media, or making a purchase. 

Without effective calls to action, your blog will struggle to convert readers into followers and customers.

Luckily, you can do a few simple things to improve your call to action and start seeing results. Here are a few tips:

  • Add a single call to action, and make it clear and concise.
  • Use persuasive language that encourages readers to take action.
  • Place your call to action prominently on your page.

By following these tips, you can improve your call to action and start seeing better results from your blog.

20. You're Not Using Internal Links

Adding internal links is an easy way to improve your blog's performance.

Internal links are links from one page on your blog to another page on your blog. They help visitors navigate your site and find the information they want. They also help search engines index your site and improve your site's ranking in search results.

To add internal links to your blog, add a link to another page on your blog whenever you mention a topic or keyword that's relevant to that page. 

For instance, if you're writing about blogging tips for writing unique content, you could link to a page on your blog that provides more information about choosing a blogging platform. 

21. You're Not Using External Links

If you're not using external links, consider adding them to your blog posts and pages to help improve your blog's visibility and performance.

By linking to other blogs and websites, you can show your readers that you're knowledgeable about your topic and that you're connected to a larger community of like-minded people.

Additionally, external links can help to improve your search engine ranking and bring new visitors to your site. 

Think about providing whatever's best for your users. This means sharing relevant and engaging content from authoritative websites. 

You help your readers; they'll help you in return.

22. You Don't Interact With Your Readers

As a blogger, it's essential to interact with your readers regularly. 

And if you're not doing so, there might be a few reasons for the same, with some possible suggestions on fixing it.

  • One reason you might not be interacting with your readers is that you're not responding to comments on your posts. This makes readers feel you're not interested in what they have to say and that you don't value their feedback. So, dedicate some time to acknowledging and responding to comments and queries. 
  • Another reason could be that you're not promoting your blog enough. If people don't know your blog exists, they can't interact with it! Share your latest blog posts on social media platforms and other channels, and encourage your friends and followers to leave comments.
  • Finally, you might not be giving your readers enough opportunities to interact with you. If you only post one-way content, there's no opportunity for readers to leave comments or ask questions. Try incorporating interactive elements like polls or quizzes, or ask readers for their opinions in your posts.

23. You Have Too Many Ads on Your Blog

If you're displaying too many ads on your blog, it could hurt your chances of achieving that goal. 

Too many ads on your blog can jeopardize the user experience and prompt them to leave your website.

Here are a couple of reasons why having too many ads on your blog can be detrimental.

  • Having too many ads can make your blog look spammy and unprofessional. This will turn readers off and make them less likely to return in the future. 
  • Additionally, too many ads can slow down your blog's loading time and frustrate readers.

Limiting the number of ads you display on your blog is the solution. 

If you use many banner ads, try switching to text links instead. You can also use ad networks that provide codes that won't slow down your site.

By taking these steps, you can ensure that your blog is professional and user-friendly - two essential ingredients for success.

24. You Don't Publish Evergreen Content

Evergreen or Timeless content is the kind of content that will still be relevant and valuable years from now.

If your blog posts only cover trending topics relevant for a short period, they will not help your blog in the long run. 

So what can you do about it?

Start by creating more evergreen content. This type of content will be relevant no matter when someone reads it. 

To do this, focus on topics and content types that are timeless and universal. If your niche is such where things change rapidly, consider updating and republishing your blogs at regular intervals.

25. You're Not Giving Enough Value

If you do not see the results you want from your blog, it might be because you're not giving enough value. 

That's the thing about value; you always need to give it up front.

The more you give, the better your returns.

There are a few things you can do to provide value.

  • Take a look at the topics you're covering. Are they things that people want to read about? If not, it's time to switch things up.
  • Provide actionable tips which people can follow right away. 
  • Offer downloadable resources, like ebooks and checklists, that people can bring from your website.

By following the tips above, you can start seeing the results you want from your blog.

26. Your Blog's Navigation Is Confusing

Imagine going to a faraway place without any directional assistance. Sounds scary, no?

Similarly, if your blog's navigation is confusing, your readers will likely have difficulty finding the content they're looking for. This can lead to frustration and, ultimately, people giving up on your blog altogether. 

There are a few things you can do to fix this problem.

First, look at your navigation bar and ensure it's easy to follow. You can also consider adding a category or description to each blog section. 

Nevertheless, it's always helpful if your most popular content is easy to find and access. So, push it in front of the line whenever possible.

By taking these steps, you can make it easier for people to find what they're looking for on your blog and keep them coming back for more.


Many people view writing as a chore. However, writing can be enjoyable if you’re passionate about it. Like any activity, the more you put into it, the more you’ll get out of it. If you approach writing with excitement and energy, you’ll find that the words come easily, and the process flows smoothly.

Of course, there will still be times when you hit a wall, and the words just don’t seem to come. But even those moments can be turned into an opportunity to learn and grow as a writer.

These are just a few of the reasons why your blog might not be doing as well as you’d like. By taking a look at your blog and making some changes, you can attract more readers and start seeing the success you deserve.

Do you have any other tips for improving a blog? Share them in the comments below!