26 Best Content Marketing Tools for Beginners

May 25, 2024


Content marketing is a crucial element of any successful business strategy. And to run a business, you need tools to help you in your journey.

These content marketing tools help you create, publish, and distribute content more efficiently to drive profitable customer action. This enables you to build and nurture your audience and provide them with the information they need.

It's one of the most effective and efficient ways to promote your brand by reaching out to potential customers.

But then the million-dollar question arrives. There are tons of tools available to a content marketer, so which one is the best? It's important to know because not all of them are created equal.

So, to help you put your best foot forward, we've compiled a list of the best content marketing tools for beginners. These tools will help you create high-quality content, track your progress, and measure your results.

So, without further ado, let's jump in!

Best Content Creation Tools

Best Content Creation Tools for Beginners

1. MindMeister

MindMeister is a mind mapping tool that allows you to creatively visualize your ideas and thoughts. It is a feature-rich tool for capturing, organizing and sharing your content ideas with others. With MindMeister, you can create beautiful mind maps that you can share with others in real-time. You can also add images, files, and links to your mind map to enrich your ideas.

2. LongShot AI

LongShot is an AI-powered content blog writer that can help produce high-quality long-form content. The tool uses artificial intelligence to research, write, and optimize articles and blog posts.

Content marketers can enter a topic, choose a target audience, and let LongShot AI do the rest. The tool writes articles that are both informative and engaging, making it easy to generate lots of content in a short time.

3. Grammarly

As a content marketer, you probably know how important it is to produce error-free content. If you write content that is full of typos and grammatical errors, your readers are not going to appreciate it. That's where Grammarly comes in. It's a handy tool that can help you proofread your content and ensure that it's free of errors. Enter your text into the Grammarly editor. It will automatically scan your text and highlight any errors while suggesting corrections. So if you're looking for a way to produce flawless content, be sure to give Grammarly a try.

4. Google Docs

Google Docs is one of the go-to content creation tools for writers, students, and businesses. Why? Because Google Docs offers an array of features that make it the ideal platform for creating and collaborating on documents. It's a cloud-based platform, which means that you can access your documents from any device with an internet connection. So whether you're looking for a simple way to create a copy or need a powerful tool for collaborating with others, Google Docs is a perfect choice.

5. Evernote

Evernote is a note-taking app that saves content marketers a lot of time. It allows users to take notes and organize them. The app also syncs across devices so that users can access their notes from anywhere. It provides the ability to save web pages as notes, a feature valued by any content marketer. In addition, Evernote also offers a variety of features that make it easy to collaborate with others.

6. Portent's Content Idea Generator

Coming up with content ideas can be a real challenge. You can only write about the same thing so often before it feels boring. Also, coming up with fresh angles on similar topics can be difficult.

That's where Portent's Content Idea Generator comes in. It's a lifesaver if you're struggling with coming up with new ideas. Just enter a keyword or phrase, and the generator will come up with a list of potential ideas for you to write about.

Best Content Management Systems

Best Content Management Systems

If you're looking for a content management system (CMS) to help you manage your content, then here are some of the best options to consider:

7. ClientJoy

If you're looking for a CRM to help your business or freelance practice stay organized and efficient, ClientJoy is an excellent option. It is packed with features that can help you manage your clients, leads, proposals, and contracts.

ClientJoy integrates with other business tools, and its sleek and easy-to-use UI makes it a perfect solution for all businesses. So, whether you're just getting started or you've been in business for years, ClientJoy can help take your operation to the next level.

8. WordPress

WordPress is an open-source CMS with a large community of developers who constantly work to improve it. It offers a massive range of plugins and themes to customize your website to your specific needs.

It is one of the most popular CMSs, powering everything from small personal blogs to large corporate websites. It's relatively easy to use, even if you don't have prior web development experience.

9. Slack

Slack has quickly become a popular messaging platform for businesses. With Slack, you can easily communicate with your team, share files, and even integrate with other tools and applications. This makes it an ideal solution for content marketers who need to manage a lot of content daily.

Best Content Research and Analysis Tools

Best Content Research Tools

Many content research and analysis tools are available to help you determine what type of content is most effective for your marketing goals.  Here is the list of some of the top-performing tools:

10. Semrush

If you're serious about content marketing, you need a tool that can help you research and analyze your performance. SEMrush is the go-to option for many professionals in the industry. It provides detailed insights into your traffic, keyword rankings, and more.

With SEMrush, you can see how well your content performs and make changes accordingly. The platform also offers many other features, such as competitor analysis and backlink audits.

11. Google Search Console

One of the most useful features of Google Search Console is its ability to help content marketers understand how their pages are being found by users. By submitting a sitemap, content marketers can see how often their pages are being crawled by Google and where they rank in the search results.

In addition, Google Search Console also provides information on any errors that have been found on your website, which can help you fix them quickly. Overall, Google Search Console is an essential tool for any content marketer looking to improve their website's visibility in the search results.

12. Google Analytics

Google Analytics is a powerful tool that can help content marketers provide valuable insights into how readers interact with your content.

Are they spending a lot of time on a particular page? Are they clicking through to other pages on your site? You'll find all similar information on the Analytics page.

This information can be beneficial in fine-tuning your content strategy. In addition, Google Analytics can also help you track your traffic sources and see which platforms are referring the most readers to your site. Overall, Google Analytics is a valuable asset for any content marketer serious about understanding and improving audience engagement.

13. Answer The Public

If you're looking for a quick and easy way to generate ideas for blog posts, articles, or even keywords for your next SEO campaign, look no further than Answer The Public. This free tool allows you to enter a seed keyword and then generate a list of questions based on that keyword.

In addition to providing you with a list of potential topics to write about, Answer The Public can also be a valuable resource for uncovering new keywords to target. This is valuable information because it can help you create relevant and interesting content for your audience.

14. Quora

Quora is a platform where people can ask and answer questions on any topic. It's also a community of people with diverse interests and expertise, making it a great place to connect with potential customers and build relationships.

Taking time to read through the questions and answers on Quora will give you a better understanding of people's needs and wants. Then, you can create content that speaks to them directly and offer them solutions to their problems.

15. Google Trends

Google Trends is a great resource that can help you stay up-to-date on current trends. Tracking online searches can show you what people are interested in - both in real-time and over time. This information can be beneficial when planning your content strategy. For example, if you see that a particular topic is suddenly becoming popular, you may want to consider writing about it.

On the other hand, if a topic has been steadily declining in popularity, it might be time to move on to something else. Either way, Google Trends can help you save time and effort by keeping you informed about what's trending.

Best Content Optimization Tools

Best Content Optimization Tools

Many content optimization tools are available to help you improve your content marketing efforts. Here is the complete list to help you out:

16. Coschedule Headline Analyzer

A headline is the first thing a reader notices, and it's essential to make sure it's attention-grabbing and informative. A good headline will tell the reader what the article is about and convince them to keep reading. The Coschedule Headline Analyzer is an excellent tool for creating compelling and impactful headlines.

Enter your headline into the tool, and it will analyze it for SEO, word balance, word count, character count, reading grade, sentiment, and more. In addition, the Analyzer will provide suggestions for how to improve your headline. With its help, you can be confident that your headlines will pack a punch and help you get more views and engagement on your content.

17. ClickFunnels

If you're a content marketer, you know how important it is to have an effective sales funnel. A sales funnel involves a process that you use to turn prospective customers into paying ones. And ClickFunnels is the best tool for creating beautiful, effective sales funnels.

It makes it easy to create beautiful landing pages that capture leads and guide them through your sales process. It also integrates with all the major email marketing platforms to quickly follow up with your leads and close more deals.

18. Hemmingway Editor

If you're a content creator, you know how important it is to have readable content. The Hemmingway Editor is one such tool that can help you improve your content's readability. It makes it easier for your audience to consume your content.

It's a free online tool that analyses your writing and highlights any areas that need improvement. For example, it will highlight too long or complex sentences and words that you can simplify.

Best Content Design and Video Tools

Best Content Designing Tools

Tools for creating beautiful, engaging content are essential for any content marketer. Here are some of the best tools for content design and video creation:

19. Movavi Video Editor

A versatile video editing software designed to make video editing as simple as possible.

With its intuitive interface and AI-powered features, Movavi allows even beginners to create professional-looking videos in no time. Whether you're looking to cut, trim, or add special effects, Movavi has got you covered.

In addition to its robust editing capabilities, Movavi Video Editor offers a range of export options to suit your needs.

From social media optimization to high-resolution rendering, this tool ensures your videos look their best wherever they're displayed. For content marketers seeking an all-in-one video editing solution, Movavi Video Editor is a strong contender.

20. InVideo

If you're like most people who don't have the time or expertise to produce professional-quality videos, InVideo might be a good option. This amazing video creation platform has over 7 million users from 190 countries.

With InVideo, you can easily create engaging and informative videos that capture your audience's attention in just a few clicks. It also offers a text-to-video converting feature that can save you a lot of hours.


Veed.io is another video creation tool that allows users to create videos with ease. The best thing about this tool is that it comes with many different templates that allow users to create videos quickly without much effort.

It also has an artificial intelligence feature and a video trimmer, which allows users to create stunning videos by simply selecting their favorite template and adding their content to it.

The platform also enables users to convert videos effortlessly, enhancing their content creation capabilities. This feature makes it simple to record remote interviews, capture conversations, and more, without any hassle.

22. Canva

Canva is a fantastic online design platform beloved by content creators for its user-friendly interface and wide selection of templates. But Canva is more than just a pretty face. It's also a potent tool for creating visuals that make your content look its best.

Canva is the go-to tool for creating visuals that will make your readers sit up and take notice. With a few simple clicks, you can add photos, illustrations, and text to create stunning graphics that breathe new life into your blog posts, social media updates, and email marketing campaigns.

23. Unsplash

If you're looking for some stunning images to use in your next blog post or social media update, look no further than Unsplash. This online image library is filled with high-resolution photos that are free to use, making it a go-to resource for content creators of all stripes.

And because new images are added every day, you're sure to find something that fits your needs. The site's search function makes finding the perfect image for your project very easy.

Best Content Distribution Tools

Best Content Distribution Tools

Once you're done with the whole content creation process, it's time to distribute that content to make your efforts worthwhile. Here we have some of the best tools that will help you distribute your content to a broader audience:

24. Sendinblue

If you're looking for a way to distribute your content and reach a wider audience, Sendinblue is an excellent option. It's an email marketing tool that allows you to send newsletters, announcements, and other content to an extensive list of subscribers.

You can segment your list so that you're only sending relevant information to each group, and you can track metrics like open rate and click-through rate to see how your campaign is performing. Plus, Sendinblue makes it easy to automate your email marketing so that you can focus on other aspects of your business.

25. Buffer

Buffer is a social media distribution tool that enables you to share your content across multiple platforms with just a few clicks. And the best part is that it allows you to schedule your posts in advance, so you can focus on creating great content instead of worrying about when to post it.

26. Bitly

Bitly is a link shortener that can help you distribute your content more effectively. Using Bitly, you can create shorter, more shareable links that are easier for people to click on and share.

This can be a great way to get more traffic to your site or blog. And because Bitly tracks clicks, you can also analyze the effectiveness of your links and adjust your strategy accordingly.


Whether you're just getting started or ready to dig in, these 11 content marketing tools will help you create content, collaborate with others, and optimize your strategy.

With the right tools and a digital marketing strategy, you can jump-start your content marketing.

You can start with a content marketing tool that you're familiar with and that fits your budget. You'll find that most of the mentioned tools are available for free.

You can evaluate different content marketing tools to see which one is the best fit for you in terms of ease of use. You can then go ahead with that content marketing tool that will help you produce high-quality content.

For more such informative content, stay connected with LongShot AI and win the content game!