Have you ever found yourself spending hours creating a piece of content, only to share it once and never think about it again?
If you're nodding your head right now, don't worry, you're not alone. As a content creator, it can be frustrating to see your hard work go to waste, especially if it doesn't get the engagement you were hoping for.
But what if we told you there's a way to make your content work for you long after it's been published?
That's right, by repurposing your content, you can reach a wider audience and breathe new life into old ideas. In this blog, we'll discuss some creative ways to repurpose your content and grow your audience.
So, let's dive in and learn how to make the most out of your content!
What is Repurposing of Content?
Repurposing your content is reusing your already created content in a different format. This can be anything from rewriting a blog post into an article or taking a podcast episode and turning it into a YouTube video.
You should do this because it allows you to reach a new audience with your existing content. It also allows you to breathe new life into old content, making it more relevant for today's audience.
Repurposing content has endless possibilities, so get creative and see what works best for you and your audience!
How Does Repurposing Content Grow Your Audience?
Like most content creators, you want your work to reach as many people as possible. But creating new content can take time and effort. Luckily, there's a way to get more mileage out of your existing content: repurposing.
Repurposing is adapting your existing content for a new audience or format. For example, you could take a blog post and turn it into an eBook or a video and turn it into an infographic.
Not only does repurposing help you save time and money, but it can also help you reach a new audience with your existing content. So if you're looking for ways to grow your audience, repurposing is a great place to start.
The Importance of Repurposing Content
As a business, you are always looking for ways to grow your audience and reach more people with your message. Creating new content is one way to do this, but it can be costly and time-consuming.
Repurposing content is a great way to get more mileage out of the materials you already have. Reusing and repurposing your existing content can save time and money while still reaching new people with your message.
There are many different ways to repurpose content. You can create new blog posts from old articles, turn an infographic into a video, or even record a podcast from a previous webinar. The options are endless!
The most important thing is to ensure that the content you are repurposing is still relevant and helpful to your audience. No one wants to read outdated information or watch a boring video. Keep your audience in mind as you choose which content to repurpose.
By getting creative with your content strategy, you can reach more people with your message without breaking the bank. So what are you waiting for? Start repurposing your content today!
Generating Stuck Ideas
If you feel stuck in a content rut, don't worry - you can repurpose your existing content to reach a new audience and boost your business. Here are some creative ways to do it:
- Turn a blog post into a video or podcast episode.
- Create an infographic from your blog data.
- Turn a how-to guide into an email course.
- Create a Slideshare presentation from your best blog posts.
- Offer exclusive content to your email subscribers.
- Leverage social media to share your content in new ways.
- Use your content to create a freebie or lead magnet.
In What Ways Can You Repurpose Content?
You can repurpose your content in several ways to reach a wider audience. You can:
1. Create an Infographic
This is a great way to take a complex topic and break it into an easily digestible format.
People love infographics because they're visually appealing and easy to share.
2. Turn a Blog Post Into a Video
If you have a blog post performing well, why not turn it into a video?
A video is more likely to be watched and shared than a blog post, so this is a great way to reach even more people with your content.
3. Create an eBook
You can quickly turn your blog posts into an eBook that people can download and read at their leisure.
This is a great way to generate leads, as people must give their email addresses to receive the eBook.
4. Republish Your Content on Other Sites
If you have high-quality content, there's no harm in republishing it on other sites (with permission, of course!).
This will help you get your name and work out there in front of even more people.
5. Record a Podcast
Podcasts are becoming increasingly popular, so why not record one based on your blog content?
This is another excellent way to reach people who prefer to consume content in audio form.
6. Create a Presentation
There are many popular sites for sharing slide decks and presentations.
You can quickly turn your blog content into a presentation to reach a wider audience.
7. Host a Webinar
If you have in-depth knowledge on a particular topic, you could host a webinar and charge people to attend.
This is a great way to generate revenue from your content while providing value to your audience.
Advanced Forms of Repurposing Content
Several advanced forms of repurposing content can help you to reach a larger audience. One way to do this is to take an existing piece of content and break it down into smaller articles or blog posts.
This allows you to cover the same topic in greater depth and increase the chances that your readers will find what they want.
Another way to repurpose your content is to create an infographic or video based on your written article. This is an excellent way for visual learners and can help them to communicate complex information in an easily digestible format.
Finally, you can also use social media platforms like Twitter or Facebook to share snippets or infographics from your more extended pieces of content. This helps to drive traffic back to your website or blog and ensures that your followers are always up-to-date with your latest content.
Creating Apps From Old Content
As digital content continues to increase, many companies seek creative ways to repurpose their old content and grow their audience. There are several ways to do this, but one increasingly popular approach is to create apps from existing content.
There are several reasons why this can be an effective strategy. First, it allows you to take advantage of the increasing popularity of mobile devices.
People are now spending more time on their smartphones and tablets, and creating an app can help you reach this audience.
Second, it can make your content more interactive and engaging. Turning your articles or blog posts into an app can add features like quizzes, games, or other interactive elements that will make your content more enjoyable to consume.
Finally, creating an app can also help you generate new leads and customers. If you develop a useful or exciting app that people want to use, you can promote it through App Stores or other channels, which can help you reach a new audience.
If you're looking for a creative way to repurpose your content and grow your audience, developing an app from your existing content may be the right strategy.
Tools and Services
Several tools and services can help you repurpose your content.
1. Content Marketing Platforms
BuzzSumo and Quora can help you find new audiences for your content.
2. Social Media Scheduling Tools
Hootsuite and Buffer can help you share your content with a broader audience.
3. Content Curation Platforms
Content curation platforms like Storify can help you engagingly package your content.
4. Content Creation Platforms
Several services can help you create more original content. Content creation platforms like Contently and Scripted can connect you with freelance writers who can produce high-quality, original articles for your blog or website.
5. Visual Content Creators
And if you're looking to create more visual content, several tools, like Canva and Pablo, can help you create beautiful images and infographics.
6. Google Analytics
It is a free tool that allows you to track the traffic to your website or blog. It can help you understand where your traffic is coming from, what people are doing on your site, and how they find you.
Analytics can be a valuable tool for understanding what content is performing well and what isn't. It can also help you identify opportunities for repurposing your content.
7. Google AdWords
It is a paid advertising service that allows you to place ads on Google's search engine results pages (SERPs).
AdWords can be a powerful tool for driving traffic to your website or blog, but it can also be expensive if not used correctly.
8. Bing Ads
It is a paid advertising service from Microsoft that allows you to place ads on Bing's search engine results pages (SERPs).
Like AdWords, Bing Ads can be a powerful tool for driving traffic to your website or blog, but it can also be expensive if not used correctly.
9. Twitter Ads
A paid advertising service that allows you to place ads on Twitter. Twitter Ads can effectively reach a broad audience with your content, but they can be expensive if not used correctly.
Optimising Social Media for Repurposing Content
As a business owner, you know that social media is a powerful tool to reach new customers and grow your audience. But you can also use social media to repurpose your content and get more mileage out of your existing content.
Here are some tips for optimizing social media for repurposing content:
1. Choose the Right Platform
Not all social media platforms are created equal. When repurposing content, choose a platform that allows you to share longer-form content, such as blog posts or articles. Facebook, LinkedIn, and Twitter are all great choices.
2. Create Shareable Graphics
People love visuals, so make sure an eye-catching graphic accompanies your repurposed content. This will help grab attention and encourage people to click through your article or blog post.
3. Use Engaging Headlines
Like with any content, the headline is critical in getting people to read your repurposed article or blog post. Write clear and catchy headlines, and use keywords people are searching for.
4. Promote Across Multiple Channels
Don't just stop at sharing on social media—promote your repurposed content across your channels, including email newsletters, website banners, and even physical flyers or posters in local businesses (with permission).
By following these tips, you can ensure your repurposed content gets seen by as many people as possible and drives traffic back to your website or blog.
Content Curation Websites and Communities
When repurposing your content, one of the best ways to get started is by utilizing content curation websites and communities.
These platforms provide a great way to share your content with a broader audience and get feedback and ideas from other creative individuals.
Some of the top content curation websites and communities include:
1. Mashable's Media & Marketing Section
This popular website has a dedicated section for media and marketing professionals, making it an excellent resource for those looking to promote their content.
Another excellent website for marketers, inbound, provides a platform for sharing articles, blog posts, infographics, and more.
This community is a must-visit if you're interested in growth hacking techniques. Along with content curation, GrowthHackers also offers resources on A/B testing, conversion optimization, and more.
This is devoted to helping entrepreneurs grow their businesses and features excellent marketing, sales, and business development content. Search for the "best of" threads to find some of the best submissions.
If you're looking for ways to grow your audience, repurposing your content is a great place to start. With creativity, you can take one piece of content and turn it into a dozen pieces that appeal to a broader range of people.
And the best part is you can do all this without starting from scratch each time. So what are you waiting for? Get started today and see how far your reach can go.