21 Top AI Tools For Content Marketers To Start Using In 2023

July 26, 2022

Top AI Tools For Content Marketers

Artificial intelligence (AI) has revolutionized the marketing world, and content marketing is no exception.

If you're a content marketer, you're well aware of this. But you may not know that AI can also help you create better content, automate tasks, improve your workflow, and boost your productivity.

With so many AI tools available in the market, it can be tough to know which ones are worth your time and investment.

Luckily, we've put together a list of the best AI tools for content marketers, so you can start using them to your advantage right away.

Benefits of AI Tools for Content Marketers

Since the beginning of the internet, content has been a critical tool for marketers to reach new audiences and promote their products or services. 

Artificial intelligence (AI) has revolutionized the content marketing landscape by providing new tools and capabilities to create and distribute more compelling content. AI-based tools offers many benefits; below are some of them:

  • Improve Content Quality: There are several ways that AI tools can help to improve the quality of your content, such as through sentence structure, grammar, and word choice. By providing feedback and suggestions, AI tools can help you produce content of a higher quality.
  • Saves Time and Money: There is no doubt that AI tools can save you time and money. Automating tasks that human employees would otherwise complete can reduce operating costs and increase efficiency.
  • Personalize Communication: AI tools can help to personalize communication by understanding the context of a conversation and using that information to provide relevant responses. For example, If a customer is discussing a problem regarding their order with your representative, the AI tool can use the conversation to offer customized solutions or recommendations.
  • Automates Efforts: AI tools can automate efforts to improve productivity and efficiency in the workplace. In addition, they can help employees stay organized and on task by providing reminders and alerts.
  • Boost ROMI: Automating tasks, identifying patterns and trends, and providing insights that would otherwise be hidden are all ways that AI tools can help you boost your return on marketing investment.

AI Tools for Content Marketers

Several AI tools are available to content marketers can help with various tasks, from generating ideas to optimizing and personalizing content. Here are some of the most popular AI tools for content marketers.

Content Writing Tools

1. Grammarly

Grammarly is an excellent AI tool for grammar correction and writing enhancement. It can help you catch errors in grammar, spelling, and punctuation. Additionally, it offers a plagiarism checker and a readability score to help you improve your writing. Grammarly is available for all your devices, including mac, windows, chrome, iOS, and android.

2. Longshot AI

Longshot AI is a perfect tool for writing long-form content. With its AI-powered features, you can write articles, blog posts, and even books without worrying about making mistakes. Longshot AI's understanding of context and ability to make corrections accordingly makes it the perfect writing companion.

3. Wordtune

If you're looking for a writing tool to help you tune your words, Wordtune is a great option. With Wordtune, you can refine your writing to perfection. It's a simple, effective tool that can help you improve your writing. It allows you to rewrite any phrase you want.

SEO Tools

4. Semrush 

Semrush is a leading SEO tool that helps content creators improve their online visibility. The tool provides insights into how well a website performs in the search engine results and how to improve its ranking. Semrush also offers tools to help you track your competitor's performance and optimize their websites for better results.

5. Surfer SEO

Surfer SEO is yet another AI-powered SEO tool to improve your ranking. A natural language processing algorithm helps you optimize your written content for SEO. With Surfer, you can make your blog posts and articles search engine-friendly. Surfer SEO easily adds keyword-rich titles, descriptions, and tags to your content and helps you find related keywords to use in your content.

Email Marketing Tools

6. Convertkit

Convertkit is an email marketing tool that allows you to easily create and manage your email marketing campaigns. With Convertkit, you can create beautiful email newsletters, manage your subscribers, and track your results. It also enables you to create a conditional email campaign that automatically delivers the content when the conditions are met.

7. Aweber

Aweber is an email marketing tool that helps you stay in touch with your audience. It offers a variety of features, including a drag-and-drop email builder, customizable templates, and automated email campaigns. Aweber also provides real-time reporting so you can track your email marketing performance.

8. Mailchimp

Mailchimp is a decent alternative to Convertkit and Aweber. It's a widely used email marketing tool that allows marketers to create and send newsletters, promotional emails, and other marketing content to their audience. It is known for its ease of use and wide range of features, including automation, segmentation, and personalization.

Social Media and Online Reputation Management (ORM) Tools

9. Buffer

Buffer is a social media management tool that lets users schedule posts and track their performance. It's a great tool to measure your social media success. Its AI provides insights and analytics to help users understand their audience and grow their reach.

10. Publer

If you're looking for an alternative social media management tool to help you save time and grow your audience, Publer is an excellent alternative. It allows you to schedule and publish content across multiple platforms with just a few clicks. Plus, you can track your results and get detailed insights into your audience's engagement with your content.

11. Mention

Mention is an ORM tool that helps you track your online reputation. It lets you see what people say about you or your brand online and provides tools to help you respond to feedback. As a result, you can enhance the positive image of your brand. 

Marketing Automation

12. Zapier

Zapier is a workflow management tool that enables users to automate tasks between different online services. Zapier connects to over 1,000 other apps and allows users to create "zaps," simple automation that can save users time and energy.

Behaviour Analytics

13. Hotjar

Hotjar is a Behaviour Analytics tool that lets you see how people interact with your website. You can see what they click on, where they scroll to, and what they're interested in. This information can help you improve your website and make it more user-friendly.

14. Mouse Flow

Mouse Flow is a web-based application that allows users to record and replay their mouse movements and clicks on a website. This provides powerful insights into how people interact with your site. You can use it to create heatmaps, track user engagement, and more.


15. Canva

Canva is an AI-based online design tool that allows users to create professional-looking designs for social media, content calendars, posters, and more. Canva is easy to use and doesn't require any design experience. You can simply choose a template and start creating.


16. Typeform

Typeform is survey software that allows you to create surveys, quizzes, and forms. You can use Typeform to collect audience feedback, conduct market research, or gather data for your next project.

17. Survey Sparrow

Survey Sparrow is a simple yet robust alternative tool to create surveys and collect responses in minutes. With Survey Sparrow, you can easily create beautiful, mobile-friendly surveys optimized for maximum engagement. With their AI-powered algorithm, you can quickly gather insights from your target audience and make better decisions for your content.

Landing Pages

18. Instapage

Instapage is a landing page builder that allows you to create beautiful, high-converting landing pages. With Instapage, you can design, build, and publish landing pages in minutes without hiring a web designer or developer.

19. Unbounce

If you are looking for an alternative landing page builder, Unbounce can be a great choice. With Unbounce, you can easily create and customize your landing pages, making it easy to create a page tailored to your needs. Unbounce offers a wide range of templates and tools to help you create a high-converting page.

Live Chats

20. Manychat

If you're looking for a chatbot tool to make your life easier, Manychat is the way to go. It allows you to communicate with your customers through automated chat conversations. Manychat's AI chatbots can handle customer queries, provide support, and sell products and services.

21. Intercom

Intercom is a powerful chatbot tool that allows you to communicate with your customers. It offers a wide range of features and integrations that make it easy to use and customize.


As the demand for content marketing increases, so does the need for tools to help content marketers create and curate content. 

And that's where Artificial intelligence (AI) comes to the rescue. AI can automate tedious and time-consuming tasks from curating content to publishing to tracking users' behavior to customer support. 

We discussed 21 AI-based tools that can help content marketers succeed. You can use these tools to free up your time and energy to focus on other aspects of your business and save you money in the long run.