11 Tips for Effective Product Descriptions

May 18, 2023

11 Best Practices for Developing a Product Description That Sells

A product description is a crucial aspect of any e-commerce business. It is how you communicate what your product is, what it does, and why someone should buy it.

A well-written product description can differentiate between a sale and a lost customer. It should answer all the questions a potential customer might have about the product and persuade them to make a purchase.

This blog post will discuss the best practices for developing a product description that sells. These tips are super-specific to product descriptions and are aimed at copywriters.

Importance of Developing a Product Description That Sells

Product descriptions are an essential part of any e-commerce business. As a seller, you create the marketing copy explaining your product and why it is worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they're compelled to buy.

The main goal of the product description is to provide interested buyers with additional information about the product. A well-written product description will compel the buyer to purchase now. A product description that does not include necessary information can cause the item to not sell.

A well-crafted product description moves buyers through your conversion funnel. If you add a bit of creativity, your product pages instantly become more compelling, leading to more conversions from casual shoppers.

11 Key Tips For Writing a Product Description That Sells

1. Know Your Target Audience

The first step in creating a compelling product description is to know your target audience. Who are you selling to? What are their pain points, needs, and desires?

Understanding your audience will help you tailor your product description to their specific interests and motivations.

2. Highlight the Benefits of the Product

People buy products for their benefits, not their features. So, make sure to highlight the benefits of your product in your description.

Explain how it solves a problem or improves someone's life. Use emotional language to appeal to your audience's desires and aspirations.

3. Use Vibrant and Eye-Catching Language

Your product description should be engaging and attention-grabbing. Use vivid language that paints a picture in your audience's mind.

Use sensory words that appeal to their senses and emotions. Make your description stand out by using power words and creative phrasing.

4. Make It Easy to Read and Skim

People don't read online; they skim. So, make sure your product description is easy to read and skim. Use short paragraphs, bullet points, and subheadings to break up the text.

Use bold and italicized text to emphasize important points. And use a font size and type that is easy to read on all devices.

5. Avoid Jargon and Technical Terms

Avoid using technical terms and industry jargon in your product description. Use language that everyone can understand.

If you must use technical terms, explain them in simple language. Don't assume that your audience knows what you're talking about.

6. Use Social Proof to Build Trust

Social proof is a powerful tool in persuading people to buy. Use customer reviews, ratings, and testimonials in your product description to build trust and credibility.

People are more likely to buy a product if they see that others have had a positive experience with it.

7. Create a Sense of Urgency

Create a sense of urgency in your product description using language implying scarcity or limited availability.

Use phrases like "limited time offer" or "while supplies last." This will motivate people to make a purchase before it's too late.

8. Be Specific and Accurate

Be specific and accurate in your product description. Provide exact measurements, dimensions, and specifications. Don't exaggerate the benefits or features of your product.

Be honest about what it can and cannot do and avoid making false claims. This will help build trust with your customers and prevent negative reviews or returns.

9. Use Active Voice

Use active voice in your product description to make it more engaging and persuasive. Active voice is more direct and powerful than passive voice.

Passive voice, on the other hand, is often less engaging and can make your description feel dull and lifeless. By using active voice, you can create a sense of energy and excitement around your product, making it more appealing to your target audience.

So if you want to make a substantial impact with your product description, be sure to choose your words carefully and use active voice whenever possible.

10. Include a Call to Action

Include a clear and compelling call to action in your product description. Tell people what you want them to do next: buy now, learn more, or sign up for a newsletter. Make it easy for them to take the next step by providing clear instructions and links to relevant pages.

Don't be afraid to use strong language that creates a sense of urgency, such as "Limited time offer - buy now and save!" or "Join our exclusive community today and start reaping the benefits."

Remember, your call to action is what ultimately drives conversions, so make sure it's prominent, persuasive, and aligned with your overall marketing strategy. Start seeing results by crafting a powerful call to action that motivates your audience to take action.

11. Test and Optimize Your Product Description

Test different versions of your product description to see which one performs best. Use A/B testing to compare different headlines, descriptions, and calls to action.

Optimize your product description based on the results of your tests and continually refine it over time to improve its effectiveness.

Remember that your product description is often the first impression potential customers will have of your product, so it's essential to make it clear, compelling, and informative.


Developing a product description that sells requires a strategic approach and adherence to best practices. You can create compelling copy that drives conversions by incorporating elements such as highlighting unique features, addressing customer pain points, and utilizing persuasive language. However, consider utilizing LongShot AI Product Description Generator to expedite and enhance this process.

With its advanced algorithms and natural language generation capabilities, LongShot AI simplifies the task of crafting persuasive product descriptions. By leveraging its user-friendly interface and customization options, you can generate high-quality, sales-focused copy in a fraction of the time. Don't miss out on the opportunity to optimize your product descriptions and boost your sales.

Experience the power of LongShot AI Product Description Generator today.