Optimize Your Content Marketing Strategy Using the 80/20 Rule

March 9, 2022

In the online world, content creation is a powerful tool. It can help to grow your business but also attract new customers. It's hard to know where to start with something as expansive as a blog.

One great way to keep yourself organized and produce quality content simultaneously is by using the 80/20 rule.

The 80/20 rule states that 80% of your results come from 20% of your efforts. It's a practical yet straightforward concept to boost content quality and production. The idea behind it is that you should ensure that your audience gets the most out of their content by focusing on genuinely relevant topics.

Implementing the 80/20 rule into your content marketing will drastically improve your results by seeing high traffic to your content. And so, analyzing which 20% of your content creates 80% of the results can help you optimize producing and implementing the best content.

In this article, we'll look at how the 80/20 rule can be used for implementing a successful content marketing strategy.

Definition:80/20 Rule in Content Marketing

The 80/20 rule in content marketing states that 80% of your content should focus on providing value to your audience, while only 20% of your content should promote your brand or product. It ensures that you provide valuable content to your audience while promoting your brand or product.

But producing the content itself regularly is no less than a hassle. Brands spend plenty of time creating content and not enough promoting it. This imbalance leaves them with even lesser time on other critical tasks.

As such, to help maintain a balance and save time, brands can look at AI-based writing assistants that produce content in a fraction of the usual time. One such AI writer is LongShot AI, which can help create fresh and authentic long-form content for brands.

80-20 Rule in Content Marketing Definition

There are multiple examples of the 80/20 rule as applied to marketing. One example of the 80/20 rule in marketing is email marketing. The vast majority of customers will receive your email campaign, while only a tiny percentage will open it.

The key with the 80/20 rule is to identify which 20% of your content delivers the most value to your audience. Once you've figured that out, you can apply this 80/20 rule to other aspects of your content marketing strategy.

Here are a few ways to get started with the 80/20 rule in content marketing:

  • Decide on a niche and identify your target audience for a successful content marketing strategy. It's done by examining your current customers and learning what they want from you. Once you have identified this group, you should consider researching their demographics and psychographics to create appropriate content. This would help you in making your customer avatar. You can then create content based on the avatar.

  • Divide your content into five categories: top, middle, and bottom of the funnel content, evergreen content, and new content. Prioritize your content by using the 80/20 rule. To see which 20% of your content produces 80% of the results, you can start by researching Google Trends.

  • Produce content that is helpful and engaging for your audience. You will build up a community of happy customers by providing valuable content relevant to their needs and interests. That content can take many forms. You might create social media posts with stimulating tips, publish a guide for your audience to learn how to solve a problem using your product, or even start a discussion on your blog about a relevant topic.

  • Identify your key audience segments and create content that appeals to them. The idea is not to spread your content too thin but to identify which one stands out the most and focus on giving them what they want. In doing so, you'll give them a reason to come back for more. For example, you don't want to waste your time ranking for keywords that don't matter to your customers. SEO is about making people happy by serving what they want when they search.

Benefits of the 80/20 rule in content marketing?

80-20 Rule of Content Marketing

Here are some of the benefits that the 80/20 rule offers:

  • It helps you focus on the most relevant content (which gets you the $$).
  • It enables you to identify the most important topics for your audience.
  • It allows you to determine which content is most effective and resonates with your audience.
  • It allows you to prioritize your efforts and ensure that you're spending your time on the things that will have the most significant impact.
  • It helps you identify essential content marketing goals.

How does the 80/20 Rule Help in Improving your ROI?

One of the most challenging aspects of content marketing is proving that it works for your team and clients.

Using a data-driven approach, you can determine which content is getting results for your audience and why. Not only does this allow you to continue creating the right content for your target audience, but you can also use it as a benchmark against your competitors.

According to the Pareto Principle, 20% of your content is responsible for creating 80% of your results. That means if you want to optimize your return on investment, it's essential to know which 20% of content drives the most sales and leads.

With this in mind, it's time to get serious about evaluating your content success. Here are a few things to keep in mind when measuring the ROI of your content strategy:

  • Traffic from search engines and social media
  • Leads generated from organic search
  • Paid advertising cost per lead
  • Lead quality and quantity

Conclusion

The 80/20 rule in content marketing is a timeless principle that will help you produce better content. For a successful content marketing strategy, it's crucial to identify your target audience and identify their needs.

By focusing on providing value to your audience, you will create a content strategy that is successful and beneficial for your brand.

The key with the 80/20 rule is to identify which 20% of your content delivers the most value to your audience. Once you've figured that out, you can apply this 80/20 rule to other aspects of your content marketing strategy.